Princess McKinney-Kirk has witnessed firsthand the physical and emotional challenges that many mothers face after childbirth. This ultimately inspired the postpartum doula to launch BelliBind, a wellness brand that specializes in postpartum belly wraps to help new moms heal their bodies after giving birth.

As maternal wellness continues to drive deep conversations, McKinney-Kirk hopes to bring more awareness to belly binding— a postpartum treatment that’s helping women from different walks of life holistically heal their entire bodies.